Sell a Home

Russell & Christine Long look forward to meeting with you for a personal home evaluation. This will include a tour of your home, discussion about your property, subdivision, and the market. Russell will answer any questions and within 48 hours email you a comparable market analysis that will be valid for 90 days.

Ultimate Exposure:

Your home will be shown to real estate agents and buyers by key safe or appointment at an appointed time.
Your home will be featured on Multiple Listing Service (MLS).
House to be measured by a licensed architect and a floor plan will be generated, that will be available in hard copy and online.
Property will have online exposure on over 100 websites including: LongTucsonTradition.com, LongRealty.com, Trulia, Zillow, Yahoo, Realtor and YouTube.
Home to be featured with Luxury Portfolio Fine Property Collections, www.LuxuryPortfolio.com, an international website reaching over 200 countries and in 9 different languages.
Colored spotlight ads in the weekend addition of AZ Daily Star.
Advertised in Desert Leaf magazine, Luxury Living and Homes & Land.
Professionally designed full color brochure of your home available to prospective buyers.
Professionally designed full color postcard of your home, sent to your neighborhood (subdivision).
Professionally designed full color flyers of your home placed at your home.
Home listed on the Long Mobile App and many social media sites.
Home featured on Russell Long’s Facebook page and also on Linkedin.
Book of information put in your home with color photos, CC&R’s, utilities, HOA, plot map, floor plan and school information.
Your home will be presented at our weekly meetings and featured on our Realtor tour. Showing feedback provided to sellers via e-mail after each showing.

Listing Process:

Order floor plan and schedule professional photographer.
Complete listing documents and enter into the Multiple Listing Service (MLS)
Coordinate sign installation and key-safe placement
Post listing to Long Realty website, LongTucsonTradition.com, and many other websites servicing your listing.
E-mail seller twice per week with update and feedback from showings, open houses and marketing activities
Mail out Just Listed cards to neighboring area.
Update seller with comparable sales dates and discuss positioning with respect to price.
We would present your listing to our network of Long Realty Associates through branch meeting, property tours and Realtor relationships since over 60% of Long Realty’s listings are sold by Long Realty Associates.
Contact and network with non-Long Realty Realtors throughout the community.
Network with personal contacts through e-mail blasts, direct mail, and social media
Present all offers and counter offers to our seller.
Keep our seller appraised of all facts and communication with other Realtor during entire negotiation process.
Provide sellers with an updated comparable market analysis to assist them with accepting or countering an offer.

Prepare Your Home for Sale:

Buyers are looking for the best, so a home for sale can easily slip through the cracks if it’s not in pristine condition. Use these 10 tips to whip your home into shape and wow potential buyers.

Improve your landscaping. Curb appeal is crucial to a good first impression, so make sure your home’s lawn is immaculate. Mow the lawn, prune the bushes, weed the garden and plant flowers.
Clean the outside. A sloppy exterior will make buyers think you’ve slacked off on interior maintenance as well. Be sure to clean the gutters and pressure wash your home’s siding.
Make repairs. You want your home to be in the best condition possible. Take care of major defects like broken windows or a leaky roof that could discourage buyers.
Make the front door inviting. A fresh coat of paint, especially in a color that contrasts with the home, will make the front door stand out. Replace faded house numbers so buyers can see them from the curb.
Buy a new welcome mat. Let buyers know they’re invited into your home.
Remove clutter and depersonalize. Buyers want to envision their belongings in your home. Clean up by renting a storage unit for knickknacks, photos, extra furniture and other personal items.
Organize closets and drawers. Messy closets give the appearance that your home doesn’t have enough storage space.
Make every surface shine. From ceiling fans to floors and everything in between, clean your home until it sparkles.
Take color down a notch. You might like your lime-green bedroom, but it may sour buyers. Paint your walls a neutral color that will appeal to a wide range of buyers.
Eliminate bad odors. Hide the litter box and spray air neutralizer throughout your home. When showing the home, fill it with inviting smells by putting out fresh flowers and baking a batch of cookies.

Escrow Process:

Home/land purchase contract accepted and terms agreed upon.
Contract and earnest money deposited with escrow company.
If loan is involved, buyer to meet with lender, complete application and lock in rate.
Inspections are scheduled (home, termite infestation, roof, and pool).
Seller’s property disclosure given to buyer for review (Needs to be signed and dated by buyer within 5 days.).
Property Insurance claims history given to buyer for review.
Inspection reports(s) reviewed and repair request written and given to seller within 10 days of accepted contract
If loan is involved, appraisal is done.
Title Commitment, CCRs and HOA disclosures given to buyer for review.
Buyer secures Homeowner’s insurance.
Escrow company collects payoffs and other information.
Buyer conducts final walk-through 3 days prior to recordination, and confirms all repairs are completed and invoices provided.
Buyer & Seller contact all utility companies to connect/disconnect service.
Signing of documents by both seller & buyer at escrow company office.
If loan is involved, signed documents sent to lender for approval.
After approval of documents, lender wires funds and gives OK to record.
Documents are recorded at county recorder office.
Escrow company distributes funds and buyer is given keys to new home!