Russell & Christine Long look forward to meeting with you for a personal home evaluation. This will include a tour of your home, discussion about your property, subdivision, and the market. Russell will answer any questions and within 48 hours email you a comparable market analysis that will be valid for 90 days.
Ultimate Exposure:

- Your home will be shown to real estate agents and buyers by key safe or appointment at an appointed time.
- Your home will be featured on Multiple Listing Service (MLS). One of Tucson’s best professional photographer will photograph at dawn or dusk for best quality images.
- House to be measured by a licensed architect and a floor plan will be generated, that will be available in hard copy and online.
- Property will have online exposure on over 100 websites including: LongTucsonTradition.com, LongRealty.com, Trulia, Zillow, Yahoo, Realtor and YouTube.
- Home to be featured with Luxury Portfolio Fine Property Collections, www.LuxuryPortfolio.com, an international website reaching over 200 countries and in 9 different languages.
- Colored spotlight ads in the weekend addition of AZ Daily Star.
- Advertised in Desert Leaf magazine, Luxury Living and Homes & Land.
- Professionally designed full color brochure of your home available to prospective buyers.
- Professionally designed full color postcard of your home, sent to your neighborhood (subdivision).
- Professionally designed full color flyers of your home placed at your home.
- Home listed on the Long Mobile App and many social media sites.
- Home featured on Russell Long’s Facebook page and also on Linkedin.
- Book of information put in your home with color photos, CC&R’s, utilities, HOA, plot map, floor plan and school information.
- Your home will be presented at our weekly meetings and featured on our Realtor tour. Showing feedback provided to sellers via e-mail after each showing.

Listing Process:
- Order floor plan and schedule professional photographer.
- Complete listing documents and enter into the Multiple Listing Service (MLS)
- Coordinate sign installation and key-safe placement
- Post listing to Long Realty website, LongTucsonTradition.com, and many other websites servicing your listing.
- E-mail seller twice per week with update and feedback from showings, open houses and marketing activities
- Mail out Just Listed cards to neighboring area.
- Update seller with comparable sales dates and discuss positioning with respect to price.
- We would present your listing to our network of Long Realty Associates through branch meeting, property tours and Realtor relationships since over 60% of Long Realty’s listings are sold by Long Realty Associates.
- Contact and network with non-Long Realty Realtors throughout the community.
- Network with personal contacts through e-mail blasts, direct mail, and social media
- Present all offers and counter offers to our seller.
- Keep our seller appraised of all facts and communication with other Realtor during entire negotiation process.
- Provide sellers with an updated comparable market analysis to assist them with accepting or countering an offer.

Prepare Your Home for Sale:
Buyers are looking for the best, so a home for sale can easily slip through the cracks if it’s not in pristine condition. Use these 10 tips to whip your home into shape and wow potential buyers.
- Improve your landscaping. Curb appeal is crucial to a good first impression, so make sure your home’s lawn is immaculate. Mow the lawn, prune the bushes, weed the garden and plant flowers.
- Clean the outside. A sloppy exterior will make buyers think you’ve slacked off on interior maintenance as well. Be sure to clean the gutters and pressure wash your home’s siding.
- Make repairs. You want your home to be in the best condition possible. Take care of major defects like broken windows or a leaky roof that could discourage buyers.
- Make the front door inviting. A fresh coat of paint, especially in a color that contrasts with the home, will make the front door stand out. Replace faded house numbers so buyers can see them from the curb.
- Buy a new welcome mat. Let buyers know they’re invited into your home.
- Remove clutter and depersonalize. Buyers want to envision their belongings in your home. Clean up by renting a storage unit for knickknacks, photos, extra furniture and other personal items.
- Organize closets and drawers. Messy closets give the appearance that your home doesn’t have enough storage space.
- Make every surface shine. From ceiling fans to floors and everything in between, clean your home until it sparkles.
- Take color down a notch. You might like your lime-green bedroom, but it may sour buyers. Paint your walls a neutral color that will appeal to a wide range of buyers.
- Eliminate bad odors. Hide the litter box and spray air neutralizer throughout your home. When showing the home, fill it with inviting smells by putting out fresh flowers and baking a batch of cookies.

Escrow Process:
- Home/land purchase contract accepted and terms agreed upon.
- Contract and earnest money deposited with escrow company.
- If loan is involved, buyer to meet with lender, complete application and lock in rate.
- Inspections are scheduled (home, termite infestation, roof, and pool).
- Seller’s property disclosure given to buyer for review (Needs to be signed and dated by buyer within 5 days.).
- Property Insurance claims history given to buyer for review.
- Inspection reports(s) reviewed and repair request written and given to seller within 10 days of accepted contract
- If loan is involved, appraisal is done.
- Title Commitment, CCRs and HOA disclosures given to buyer for review.
- Buyer secures Homeowner’s insurance.
- Escrow company collects payoffs and other information.
- Buyer conducts final walk-through 3 days prior to recordination, and confirms all repairs are completed and invoices provided.
- Buyer & Seller contact all utility companies to connect/disconnect service.
- Signing of documents by both seller & buyer at escrow company office.
- If loan is involved, signed documents sent to lender for approval.
- After approval of documents, lender wires funds and gives OK to record.
- Documents are recorded at county recorder office.
- Escrow company distributes funds and buyer is given keys to new home!